Ewha Woman's University Fashion Street Seoul (South Korea)

Ewha Women's University Fashion Street Seoul (South Korea)
Ewha Woman's University Fashion Street Seoul (South Korea) at around noon
Ewha Women's University Fashion Street Seoul (South Korea)
More people in the alleys

Looking for a unique (affordable and cute) Seoul shopping experience? Then the shopping area around Ewha Woman's University area is a good place to start! According to Wikipedia, Ewha Woman’s University (Korean: 이화여자대학교, Hanja: 花女子大學校) is a private women's university located in central Seoul, South Korea. It is one of the city's largest institutions of higher learning and currently the world's largest female educational institute, and is one of the best-known universities in South Korea.

Being near a university (and a women’s one no less), the area around it is known as Ewha Woman's University Fashion Street. So expect lots of shops (and departmental stores) selling clothes, accessories, cafés, skincare, beauty salons and shoes – all catered to the preferences of young women. One of the good things is that the products sold here are pretty affordable (with majority of the clientele being students). But while the clothes are affordable, the quality of the cloth is literally what you pay for, so don’t expect the clothes that you bought to last you a long time (they just aren’t made that way - well most of them anyways).

Ewha Women's University Fashion Street Seoul (South Korea)
Clothes, clothes, clothes! ^^

Anyways, aside from the many skincare shops (Faceshop, Etude, Tony Moly, Holika Holika etc...) scattered along this area, what stands out about this place is that the clothes sold tend to be of a feminine/sweet style or earthy/hippie-style with a tinge of vintage.

This was our first (and only) stop of the day and I have to say that this is a (window) shopping (and people watching) paradise with all the little alleys and roads filled with goods of all kinds (clothes, accessories, bags, shoes etc…). There wasn’t really a plan to visit specific shops, so we just wandered about the moment we exited from the Ewha Woman’s University Subway Station (Exit 3).

Ewha Women's University Fashion Street Seoul (South Korea)
Shoes galore!
Ewha Women's University Fashion Street Seoul (South Korea)
Hair salons are scattered everywhere :)

While I did not find the clothes that appealing (not really into the sweet "girly" look), I did find the accessories (especially the handmade ones) intriguing and very nice! DramaQueen on the other hand was smitten with the clothes (which had overtones of sugary “girly” sweetness *shudders*).

After all that walking and 'mild' shopping on DramaQueen’s part, it was time for a late lunch. And so we stumbled into the first food place we saw, which happened to be Japanese again (after our first meal, which was also Japanese, at Incheon Airport when we landed).

Ewha Women's University Fashion Street Seoul (South Korea)
Said Japanese Restaurant

The portions were big and it was quite a deal too (the total bill came up to about 20,000 won). DramaQueen had the katsu lunch special set (which came with a small bowl of udon, in addition to the katsu and rice and another small bowl of curry), while I had a fried onion and shrimp tempura udon set. Both were very filling and not too bad in taste either.

Ewha Women's University Fashion Street Seoul (South Korea)
Ewha Women's University Fashion Street Seoul (South Korea)
Ewha Women's University Fashion Street Seoul (South Korea)
Water is complimentary
Ewha Women's University Fashion Street Seoul (South Korea)
Cute utensils for eating
Ewha Women's University Fashion Street Seoul (South Korea)
Complimentary kimchi and pickles
Ewha Women's University Fashion Street Seoul (South Korea)
A very fulfilling meal after all that walking!
Ewha Women's University Fashion Street Seoul (South Korea)
Underneath all that fried looking onions (and shrimp) is the udon :)

After lunch it was back to more browsing (and shopping). Whilst browsing through the countless of shops, we I chanced upon an accessory shop that sold uniquely adorable handmade accessories. The girl who sold the accessories nicely wrapped up the present I got for LuttiSparrow (with a pretty bow as a bonus) and added in some complimentary sweets (a mini chocolate bar and two mini lollipops)! Do check out this shop if you are there! The prices might not be the cheapest but considering that the accessories are handmade and unique (and not exorbitant prices), they are worth the money spent!

Ewha Women's University Fashion Street Seoul (South Korea)
If you ever are at Ewha Woman's University Fashion Street Seoul do pop into PartySoo! The accessories are adorable (to me at least) ^^

Shopping aside, if you have the time and energy, walking to and around the university campus itself is a good photo opportunity with all the pretty flowers in bloom and very conducive studying environment.

This is one area I would be wiling to go back to visit again as the place is massive: a day to roam the streets and alleys is simply not enough. Yes, we spent almost a whole day exploring what Ewha Woman's University Fashion Street had to offer, and we had only scratched the surface. Definitely worth going back for another visit!


How to get there:
Ewha Woman's University Station (Subway Line 2) Exit 2 OR 3

Shopping Hours:
Shops start opening at about 11a.m-12noon (area comes to life by 1pm)
Closes around 9-10pm






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About TravelBytez

When travel collides with a byte, a unit of information made up of bits, TravelBytez is formed: snippets of ramblings on travel, food, shopping, living and anything else that comes to mind.
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