Health Consciousness Increase in Singapore

As Singaporeans become increasingly health conscious, this discusses the possibility that this trend could affect the future of businesses that sell food high in sugar and fat content and what they can do.

According to an online survey conducted by The Nielsen Company Singapore Survey (2009), it was discovered that one in two Singaporeans are trying to lose weight: 48% of Singaporeans considered themselves to be on the heavier side, while close to one in ten (8%) felt that they were hitting the lower end of the scale. The survey also found that majority of the 57 percent of respondents who want to lose weight would either change their diet (75%) or work out (66%) to achieve their goal.

Majority of Singaporeans who want to lose weight through dieting blamed sugars and fat...Read more»
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